First Creative brief of 2nd year is Risk, create a problem and solve it.
BOREDOM…
That was my biggest problem this summer, everyone was home for summer and 3 months is a long time. I soon ran out of menial tasks to fill the hours around work with.
Then I did something amazing, I let myself GET BORED. Rather than feed my tech addiction etc, I stayed bored, embraced it and used it productively.
Boredom in reality is crucial to any ability to be truly productive, let alone effective